In this report

The OC&C Retail Proposition Index is a major piece of international consumer research measuring shopper attitudes and perceptions towards the world's leading retailers.

Introduction

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Methodology

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Value Means More Than Low Prices

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People Want Better, Not More

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The Wellness Economy

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Consumer Services and Experiences are Unlocking Incrementality

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Loyalty Means More than a Loyalty Programme

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2026 Winners

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The New Imperatives for Retail Growth

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