2026 Rankings:
Our Retail Champions
Shoppers' priorities are shifting. But which retailers are successfully translating these changing priorities into stronger customer perceptions?
This year's results highlight the different ways retailers are winning with consumers. From product quality and value for money to convenience, customer service and loyalty, the strongest performers prove there is no single formula for success.
The UK's top-rated retailers
Our overall rankings recognise the retailers delivering the strongest propositions in the eyes of UK consumers, reflecting their ability to meet customer expectations across the shopping journey.
UK Overall Proposition Champions
Overall proposition rating, as scored by consumers
Beyond the overall rankings, the RPI identifies the retailers leading on individual aspects of the customer experience.
Value for Money
Retailers that offer the best value for the price paid
Wide Choice of Products
Retailers that offer the widest range of products
Product Quality
Retailers that offer high quality products
The results reveal different sources of competitive advantage. M&S leads on product quality, Aldi on value for money and Amazon on ease of shopping. Elsewhere, Specsavers stands out for customer service, LUSH for sustainability and Sainsbury’s for its loyalty programme.
Together, these rankings illustrate the breadth of factors influencing retailer choice and the importance of building a proposition that resonates with target consumers.
What separates the winners?
The findings reinforce a central message of this year's Index: successful retailers are not necessarily those competing most aggressively on price, but those delivering against the priorities that matter most to their customers.
As consumers become more demanding, the ability to demonstrate quality, relevance, convenience and trust will be decisive in sustaining preference and capturing spending.
For retailers, the challenge is to translate strong customer perceptions into profitable growth. For investors, understanding the relationship between proposition strength and financial performance offers an important perspective on future competitive advantage.